Kids Zone

We have found that the pods appeal to all age groups for different reasons. For the air traveller it is the excitement of seeing something new, for the office worker it is the practical aspect of a compact, multi-compartment lunchbox. But we wanted to know what kids think, so we ran an independent focus group with some youngsters and their parents to capture their reactions. Click here to watch a clip.

The pods look great in bright colours and a cartoon character can be designed for the logo plaque to add that extra appeal. Why not use a family of characters to create a collectable range?

What kids tell us

Here’s what we’ve been told by kids and their parents:

• Easy to carry
• Most of my friends in my class all love this kind of thing
• Like the colours and different compartments
• ‘Surprising’, ‘Looks cool’
• Can ‘save food for later’ by folding pod up
• Fun to use, exploring the meal
• Looks ‘really neat’ and ‘fun’
• ‘Stylish’, ‘Modern’, ‘Contemporary’
• Really good portion sizes, enough for a child to be content
• Convenient
• Will make kids eat more, keep them occupied during dinner
• Gives more space for toys & books on an seat-back table
• Less prone to spilling during turbulent flights